The City Font Project has the concept to realize the identity of city by importing respective indivisuality and attractiveness of the city into the font. By applying the font to the every media unitedly, the City Font does let the city identity build up, does let the citizen unite, and will be the tool to express the regional attractiveness effectively.

The struggle of survival becomes very keen between the cities all over the Europe, so there is a growing tendency toward building up the brand of the city. At Rome and Seoul, in the field of visual communication such as guide sign of the landscape, web site, poster, leaflet, the citizen of those cities are effectively progressing to make the brand of city with the font not only with the beauty and functionality, but also with the design imported from the attractiveness of the city in it.

• Typeface with a characteristic of dialect (Accent, Intonation, etc)
• Typeface with a taste of the region (Strongly flavored, lighter flavored, smooth tasted, rich, etc)
• Typeface with a nature of citizens there (openhearted, gentle, quiet, etc)
• Typeface with a climate of the region (Cold, cloudy, snowy, rough wave, mountain range, stream of a river, etc)
• Typeface with a motif of monuments, plants and animals peculiar to the region (Ruins, flowers, insects, birds, etc)